Cores

WHICH WORDS DESCRIBE YOUR BRAND’S PERSONALITY?

If you brand was a person, how would you describe them? Would they be Ambitious, Caring, Dependable, Edgy, Empowering, Entertaining, Feminine, Funny, Helpful, Inspirational, Luxurious, Quirky, Sassy, Smart, Spiritual, Whimsical etc. 

HOW DO YOU WANT YOUR AUDIENCE TO FEEL?

When your customers come into contact with your business & brand, whether that be online, in store, or in contact. How do you want them to feel? What emotions do you want to evoke?

WHAT SEASON WOULD YOUR BRAND BE?

This just gives a sense of the types of colours. Would it be bright & colourful like summer? Warm and rustic like Autumn? Fresh and simple like Spring? Or Cool and minimal like Winter?

So now that you have those answers I want to let you in on a little colour psychology secret. We have established that colour doesn’t only help reflect your mission, audience & vibe but it also evokes emotion in people. This is so important when connecting to your audience & creating a brand experience. Each colour evokes certain emotions, take a look at the guide below and choose which emotions connect with your brand.